Ferryman vs Hootsuite
A lightweight syncer vs a full social media management suite. Here's how they compare.
The key difference
Hootsuite is an enterprise social media management platform. It handles scheduling, team collaboration, social listening, customer engagement, and analytics across many platforms.
Ferryman does one thing well: automatic cross-posting. You post on your favorite platform and everything syncs to the rest. No dashboards to learn, no content calendars to manage.
| Ferryman | Hootsuite | |
|---|---|---|
| Approach | Automatic syncing | Full management suite |
| Learning curve | 2 minutes to set up | Significant onboarding |
| Target user | Individual creators | Teams and enterprises |
| Bluesky support | Full (origin + target) | No |
| Mastodon support | Full (any instance) | No |
| Thread splitting | Automatic | No |
| Starting price | Free, then $10/mo | $99/mo (Professional) |
| Best for | Creators who want zero friction | Teams managing brand accounts |
When to choose Ferryman
- You're an individual creator, not a team
- You want to post naturally on your favorite platform without learning a new tool
- You need Bluesky or Mastodon support
- You want something simple and affordable
When to choose Hootsuite
- You're a team managing multiple brand accounts
- You need social listening, customer engagement, and compliance tools
- You want approval workflows and role-based access
- Budget isn't a primary concern