Bluesky vs Threads: Which Should You Be On?

February 6, 2026

With X (Twitter) becoming increasingly polarizing, two platforms have emerged as serious alternatives: Bluesky and Threads. Both are growing fast, but they serve different audiences and have different strengths.

Here's a practical breakdown to help you decide where to invest your time — or why you might want to be on both.

Bluesky at a glance

• Vibe: Tech-savvy, early-adopter crowd. Strong presence of journalists, developers, and academics.
• Character limit: 300 characters per post.
• Algorithm: Chronological feeds with optional custom feeds you can subscribe to.
• Decentralized: Built on the AT Protocol. You can move your identity between servers.
• Growth: Steady organic growth driven by X migration waves.

Threads at a glance

• Vibe: Broader, more mainstream audience. Strong overlap with Instagram users.
• Character limit: 500 characters per post.
• Algorithm: Algorithmic feed by default, with a following-only option.
• Backed by Meta: Integrated with Instagram. Inherits your existing followers.
• Growth: Massive initial launch, now growing steadily with regular feature additions.

Key differences

So which should you choose?

Honestly? Both. Each platform has a unique audience that doesn't fully overlap. Posting on both maximizes your reach without requiring much extra effort — especially if you automate it.

How to be on both without the hassle

With Ferryman, you post on whichever platform you prefer and your content automatically syncs to the others. No copying, no pasting, no switching between apps. Your posts are adapted to each platform's character limits and formatting automatically.