Customer case study
Kevin Naughton Jr. earned 2.9M+ views cross-posting with Ferryman
Last updated June 2026
Software engineer and content creator. Kevin writes on X and never has to think about anything else. Ferryman automatically ferries every post to Threads and Facebook, and those hands-off crossposts have collectively earned 2.9M+ views, 24.5K+ likes, and 1.8K+ replies on Threads and Facebook, all with zero extra work.
Results at a glance
Combined across 4 auto-crossposts on Threads and Facebook. Every number is real and links to the live posts below.
The problem: great posts, one audience
Like most creators, Kevin has a home platform they actually enjoy posting on: X. The trouble with picking one platform is that your reach is capped by that platform's audience. The exact same post that lands on X could find an entirely new audience on Threads and Facebook, but only if it's actually there. Manually re-posting the same content to every platform, every day, is the kind of chore that quietly never gets done.
The setup: connect once, post once
Kevin connected X as the origin and turned on Threads and Facebook as targets. That's the whole setup. From then on, Kevin just posts on X like always. Ferryman watches for each new post, adapts it to every target platform's format and character limits, and publishes it everywhere. No copying, no pasting, no second app to remember.
The results: 2.9M+ views with zero extra effort
Several of those automatic crossposts didn't just match the original. They took off on their own. Here are the actual posts, each one ferried automatically from X:
X → Threads“the craziest part of this is that every engineer in this picture believed they were better than every other engineer in this picture with so much confidence that they actually showed up to this hackathon”
X → Threads“how do people do this for 40 years?”
X → Threads“why do people buy this 😭😭😭”
X → Facebook“Times Square, NYC”
Why it works
The insight is simple: the marginal cost of being on another platform should be zero. X is where Kevin writes, but the audiences on Threads and Facebook are completely different people, and they'll never see content that isn't in front of them. By making distribution automatic, Ferryman turns one post into reach across every network at once. A post that would have only ever reached Kevin's X audience found 2.9M+ additional views somewhere else, for no additional work.
That's the whole pitch: post once, reach everywhere. You keep the workflow you already have and Ferryman quietly multiplies its reach in the background.
Frequently asked questions
How did Kevin Naughton Jr. get 2.9M+ views across platforms?
Kevin posts on X, their main platform, and Ferryman automatically cross-posts each post to Threads and Facebook. Several of those automatic crossposts went viral on their own, adding up to 2.9M+ views, 24.5K+ likes, and 1.8K+ replies on Threads and Facebook, with no extra posting work.
Did Kevin have to post separately on each platform?
No. That's the entire point. Kevin only posts on X. Ferryman watches for each new post and publishes it to every connected target platform automatically, adapting the format and character limits for each one.
Are these numbers real?
Yes. Every metric on this page comes from Kevin Naughton Jr.'s live posts, each of which is linked. The combined totals are summed directly from those 4 posts.
Can I get the same results with my own account?
You can set up the identical flow. Connect your origin platform, choose your targets, and post like you normally would. Reach depends on your content, but the distribution is automatic and free to try. Whether a given post goes viral is up to you; Ferryman just makes sure every platform gets it.
Learn more
Post once, reach every platform
Connect your accounts and let Ferryman ferry every post automatically, just like Kevin Naughton Jr.. Free to try.
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