Customer case study
The Random Recruiter earned 7M+ views cross-posting with Ferryman
Last updated June 2026
Recruiting creator. The writes on Ferryman and never has to think about anything else. Ferryman automatically ferries every post to X, Threads, and Instagram, and those hands-off crossposts have collectively earned 7M+ views, 419K+ likes, and 1.1K+ replies on Threads and X, all with zero extra work.
Results at a glance
Combined across 4 auto-crossposts on Threads and X. Every number is real and links to the live posts below.
The problem: great posts, one audience
Like most creators, The has a home platform they actually enjoy posting on: Ferryman. The trouble with picking one platform is that your reach is capped by that platform's audience. The exact same post that lands on Ferryman could find an entirely new audience on X, Threads, and Instagram, but only if it's actually there. Manually re-posting the same content to every platform, every day, is the kind of chore that quietly never gets done.
The setup: connect once, post once
The connected Ferryman as the origin and turned on X, Threads, and Instagram as targets. That's the whole setup. From then on, The just posts on Ferryman like always. Ferryman watches for each new post, adapts it to every target platform's format and character limits, and publishes it everywhere. No copying, no pasting, no second app to remember.
The results: 7M+ views with zero extra effort
Several of those automatic crossposts didn't just match the original. They took off on their own. Here are the actual posts, each one ferried automatically from Ferryman:
Ferryman → Threads“This is how life starts to feel when you stop taking work so seriously”
Ferryman → Threads“How life starts to feel when you stop taking work so seriously”
Ferryman → X“How life starts to feel when you stop taking work so seriously”
Ferryman → Threads“"Forgive me father for I have sinned. I have not provided enough shareholder value."”
Why it works
The insight is simple: the marginal cost of being on another platform should be zero. Ferryman is where The writes, but the audiences on Threads and X are completely different people, and they'll never see content that isn't in front of them. By making distribution automatic, Ferryman turns one post into reach across every network at once. A post that would have only ever reached The's Ferryman audience found 7M+ additional views somewhere else, for no additional work.
That's the whole pitch: post once, reach everywhere. You keep the workflow you already have and Ferryman quietly multiplies its reach in the background.
Frequently asked questions
How did The Random Recruiter get 7M+ views across platforms?
The posts on Ferryman, their main platform, and Ferryman automatically cross-posts each post to X, Threads, and Instagram. Several of those automatic crossposts went viral on their own, adding up to 7M+ views, 419K+ likes, and 1.1K+ replies on Threads and X, with no extra posting work.
Did The have to post separately on each platform?
No. That's the entire point. The only posts on Ferryman. Ferryman watches for each new post and publishes it to every connected target platform automatically, adapting the format and character limits for each one.
Are these numbers real?
Yes. Every metric on this page comes from The Random Recruiter's live posts, each of which is linked. The combined totals are summed directly from those 4 posts.
Can I get the same results with my own account?
You can set up the identical flow. Connect your origin platform, choose your targets, and post like you normally would. Reach depends on your content, but the distribution is automatic and free to try. Whether a given post goes viral is up to you; Ferryman just makes sure every platform gets it.
Learn more
Post once, reach every platform
Connect your accounts and let Ferryman ferry every post automatically, just like The Random Recruiter. Free to try.
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