Customer case study
Varun Rana earned 821K+ views cross-posting with Ferryman
Last updated June 2026
Creator. Varun writes on X and never has to think about anything else. Ferryman automatically ferries every post to Threads, and those hands-off crossposts have collectively earned 821K+ views, 3.3K+ likes, and 104+ replies on Threads, all with zero extra work.
Results at a glance
Combined across 3 auto-crossposts on Threads. Every number is real and links to the live posts below.
The problem: great posts, one audience
Like most creators, Varun has a home platform they actually enjoy posting on: X. The trouble with picking one platform is that your reach is capped by that platform's audience. The exact same post that lands on X could find an entirely new audience on Threads, but only if it's actually there. Manually re-posting the same content to every platform, every day, is the kind of chore that quietly never gets done.
The setup: connect once, post once
Varun connected X as the origin and turned on Threads as a target. That's the whole setup. From then on, Varun just posts on X like always. Ferryman watches for each new post, adapts it to every target platform's format and character limits, and publishes it everywhere. No copying, no pasting, no second app to remember.
The results: 821K+ views with zero extra effort
Several of those automatic crossposts didn't just match the original. They took off on their own. Here are the actual posts, each one ferried automatically from X:
X → Threads“I think it's really nice that EDM concerts have a dedicated area for patrons to get work done for their day jobs”
X → Threads“tech companies using young hot recruiters to attract talent”
X → Threads“harvard, michigan, usc, berkeley”
Why it works
The insight is simple: the marginal cost of being on another platform should be zero. X is where Varun writes, but the audiences on Threads are completely different people, and they'll never see content that isn't in front of them. By making distribution automatic, Ferryman turns one post into reach across every network at once. A post that would have only ever reached Varun's X audience found 821K+ additional views somewhere else, for no additional work.
That's the whole pitch: post once, reach everywhere. You keep the workflow you already have and Ferryman quietly multiplies its reach in the background.
Frequently asked questions
How did Varun Rana get 821K+ views across platforms?
Varun posts on X, their main platform, and Ferryman automatically cross-posts each post to Threads. Several of those automatic crossposts went viral on their own, adding up to 821K+ views, 3.3K+ likes, and 104+ replies on Threads, with no extra posting work.
Did Varun have to post separately on each platform?
No. That's the entire point. Varun only posts on X. Ferryman watches for each new post and publishes it to every connected target platform automatically, adapting the format and character limits for each one.
Are these numbers real?
Yes. Every metric on this page comes from Varun Rana's live posts, each of which is linked. The combined totals are summed directly from those 3 posts.
Can I get the same results with my own account?
You can set up the identical flow. Connect your origin platform, choose your targets, and post like you normally would. Reach depends on your content, but the distribution is automatic and free to try. Whether a given post goes viral is up to you; Ferryman just makes sure every platform gets it.
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Post once, reach every platform
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