Customer case study
Zach Wilson earned 2.5M+ views cross-posting with Ferryman
Last updated June 2026
Data engineering creator and educator. Zach writes on LinkedIn and never has to think about anything else. Ferryman automatically ferries every post to X, and those hands-off crossposts have collectively earned 2.5M+ views, 5.2K+ likes, and 1.1K+ replies on X, all with zero extra work.
Results at a glance
Combined across 3 auto-crossposts on X. Every number is real and links to the live posts below.
The problem: great posts, one audience
Like most creators, Zach has a home platform they actually enjoy posting on: LinkedIn. The trouble with picking one platform is that your reach is capped by that platform's audience. The exact same post that lands on LinkedIn could find an entirely new audience on X, but only if it's actually there. Manually re-posting the same content to every platform, every day, is the kind of chore that quietly never gets done.
The setup: connect once, post once
Zach connected LinkedIn as the origin and turned on X as a target. That's the whole setup. From then on, Zach just posts on LinkedIn like always. Ferryman watches for each new post, adapts it to every target platform's format and character limits, and publishes it everywhere. No copying, no pasting, no second app to remember.
The results: 2.5M+ views with zero extra effort
Several of those automatic crossposts didn't just match the original. They took off on their own. Here are the actual posts, each one ferried automatically from LinkedIn:
LinkedIn → X“Meta reached to interview me for a principal role the same week they decided to layoff 8,000 people! I'm sure there was at least 1 out of those 8,000 people who got let go who would've been a good fit for the role they wanted to hire me for.”
LinkedIn → X“Half of the men in San Francisco reach age 40 without ever getting married. This number is 35% in NYC and 25% for the US average. San Francisco is the worst place in the entire country to find love, start a family, and raise children.”
LinkedIn → X“The $100k h1b visa fee was just struck down by a federal court! It's been so depressing the last 6 months when my Indian students asked how do I get a data engineering job in the US?”
Why it works
The insight is simple: the marginal cost of being on another platform should be zero. LinkedIn is where Zach writes, but the audiences on X are completely different people, and they'll never see content that isn't in front of them. By making distribution automatic, Ferryman turns one post into reach across every network at once. A post that would have only ever reached Zach's LinkedIn audience found 2.5M+ additional views somewhere else, for no additional work.
That's the whole pitch: post once, reach everywhere. You keep the workflow you already have and Ferryman quietly multiplies its reach in the background.
Frequently asked questions
How did Zach Wilson get 2.5M+ views across platforms?
Zach posts on LinkedIn, their main platform, and Ferryman automatically cross-posts each post to X. Several of those automatic crossposts went viral on their own, adding up to 2.5M+ views, 5.2K+ likes, and 1.1K+ replies on X, with no extra posting work.
Did Zach have to post separately on each platform?
No. That's the entire point. Zach only posts on LinkedIn. Ferryman watches for each new post and publishes it to every connected target platform automatically, adapting the format and character limits for each one.
Are these numbers real?
Yes. Every metric on this page comes from Zach Wilson's live posts, each of which is linked. The combined totals are summed directly from those 3 posts.
Can I get the same results with my own account?
You can set up the identical flow. Connect your origin platform, choose your targets, and post like you normally would. Reach depends on your content, but the distribution is automatic and free to try. Whether a given post goes viral is up to you; Ferryman just makes sure every platform gets it.
Learn more
Post once, reach every platform
Connect your accounts and let Ferryman ferry every post automatically, just like Zach Wilson. Free to try.
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