How to Cross-Post from Bluesky to Facebook Automatically
Post natively on Bluesky and Ferryman automatically syncs every new post to Facebook — no copy-paste, no workflow change. Set up in under two minutes.
Why cross-post from Bluesky to Facebook
Bluesky and Facebook reach genuinely different audiences. Bluesky is tech, open-source, journalism, and a fast-growing community of X expats who want chronological feeds and open protocols. Facebook, by contrast, is the broadest reach of any social platform — Pages put your content in front of a general, multi-generational audience.
Page posts surface in followers' feeds and are discoverable via shares. Strong for link distribution and community building. If you're already putting in the effort to write good posts on Bluesky, there's no reason that work shouldn't reach a Facebook audience too — except that maintaining two presences manually is exhausting and easy to abandon. That's the problem Ferryman exists to solve.
Key differences between Bluesky and Facebook
Cross-posting isn't just a copy-paste. The two platforms have different limits and conventions, and Ferryman handles each difference so you don't have to think about it.
| Capability | Bluesky | |
|---|---|---|
| Character limit | 300 | 63,206 |
| Images per post | 4 | 30 |
| Alt text on images | Yes | No |
| Video support | Up to 3:00 | Up to 10:00 |
| Native threading | Yes | No |
Facebook's 63,206-character limit gives you 62906 more characters than Bluesky's 300. Posts that fit on Bluesky always fit on Facebook.
What gets synced
- Original posts (replies and quote posts are off by default and can be enabled)
- Images up to 30 per post, with alt text added where supported
- Videos up to 600-second length on Facebook (Creator plan)
- Links — Ferryman preserves URLs and link cards where Facebook supports them
- Hashtags and mentions are preserved as-is; platform-specific mention syntax is rewritten
- Posts fit Facebook's 63206-character limit without splitting
Set up Bluesky → Facebook cross-posting
- Sign in to Ferryman with your X account. This is how Ferryman authenticates you — you can still set Bluesky as your origin platform afterwards.
- Go to Settings and connect your Bluesky account. This is the platform you'll post on natively.
- Connect your Facebook account in Settings. See the Facebook integration guide for the exact steps.
- Set Bluesky as your origin platform and check Facebook as a target. Toggle cross-posting on, and Ferryman will sync new Bluesky posts to Facebook within a few minutes.
Edge cases worth knowing
- Skip a specific post: include
#noferryanywhere in your Bluesky post and Ferryman won't sync it to Facebook. - Replies and quote posts: off by default. You can enable them in Settings if you want your Bluesky conversations to appear on Facebook too.
- Threads on Bluesky: Facebook doesn't have native threading, so Ferryman joins thread parts into a single longer post where it fits.
- Editing or deleting: Ferryman doesn't propagate edits or deletions automatically. Each platform keeps its own copy once posted.
- Scheduling: Use Ferryman's planner to schedule a post and Ferryman publishes to Bluesky and Facebook at the same time.
Manual cross-posting vs. Ferryman
| Task | Manual | Ferryman |
|---|---|---|
| Cross-post a new Bluesky post | Copy text, re-upload images, rewrite mentions | Automatic, within minutes |
| Handle character-limit differences | Rewrite or split by hand | Posts fit Facebook's 63206-character limit without splitting |
| Preserve alt text on images | Retype every time | Added where supported |
| Skip specific posts | Remember to not cross-post | Add #noferry and you're done |
Frequently asked questions
How long does it take for a Bluesky post to appear on Facebook?
Ferryman checks for new Bluesky posts every few minutes and syncs them to Facebook as they arrive. Most cross-posts go live on Facebook within five minutes of the original Bluesky post.
What happens if my Bluesky post is too long for Facebook?
Facebook's 63,206-character limit gives you 62906 more characters than Bluesky's 300. Posts that fit on Bluesky always fit on Facebook.
Are images and videos preserved when cross-posting from Bluesky to Facebook?
Yes. Images attached to your Bluesky post are uploaded to Facebook automatically, up to Facebook's limit of 30 per post. Videos are preserved when both platforms support them (Creator plan).
Can I cross-post one Bluesky post but skip another?
Yes. Include #noferry anywhere in a Bluesky post and Ferryman will skip syncing it to Facebook (and any other connected platforms).
Does Ferryman cross-post my Bluesky replies and quote posts?
By default, only original posts are cross-posted. You can opt in to syncing replies, quote posts, or reposts from your Ferryman settings.
Is cross-posting from Bluesky to Facebook free?
Ferryman has a free tier that covers cross-posting between Bluesky and Facebook. Paid plans unlock higher post volume, video cross-posting, and additional features like scheduling.
Related cross-post guides
- Facebook → BlueskyCross-post from Facebook to Bluesky automatically
- Bluesky → XCross-post from Bluesky to X automatically
- Bluesky → ThreadsCross-post from Bluesky to Threads automatically
- Bluesky → MastodonCross-post from Bluesky to Mastodon automatically
- Bluesky → LinkedInCross-post from Bluesky to LinkedIn automatically
- X → FacebookCross-post from X to Facebook automatically