How to Cross-Post from Facebook to X Automatically

Post natively on Facebook and Ferryman automatically syncs every new post to X — no copy-paste, no workflow change. Set up in under two minutes.

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Why cross-post from Facebook to X

Facebook and X reach genuinely different audiences. Facebook is the broadest reach of any social platform — Pages put your content in front of a general, multi-generational audience. X, by contrast, is real-time conversation, news, and tech-heavy discourse. The largest cross-platform creator audience by a wide margin.

Still the default for breaking news and developer culture, even as other platforms grow alongside it. If you're already putting in the effort to write good posts on Facebook, there's no reason that work shouldn't reach a X audience too — except that maintaining two presences manually is exhausting and easy to abandon. That's the problem Ferryman exists to solve.

Key differences between Facebook and X

Cross-posting isn't just a copy-paste. The two platforms have different limits and conventions, and Ferryman handles each difference so you don't have to think about it.

Capability	Facebook	X
Character limit	63,206	280
Images per post	30	4
Alt text on images	No	Yes
Video support	Up to 10:00	Up to 2:20
Native threading	No	Yes

Facebook allows up to 63,206 characters per post, while X caps each post at 280. When a Facebook post is too long for X, Ferryman automatically splits it into a native X thread that reads naturally.

X supports 4 images per post — 26 fewer than Facebook. If you post more images than X allows, Ferryman includes the first 4 on X and notes the overflow in your dashboard.

Videos longer than 140 seconds exceed X's cap. Ferryman handles the length difference so the rest of your cross-post still goes through.

What gets synced

Original posts (replies and quote posts are off by default and can be enabled)
Images up to 4 per post, with alt text added where supported
Videos up to 140-second length on X (Creator plan)
Links — Ferryman preserves URLs and link cards where X supports them
Hashtags and mentions are preserved as-is; platform-specific mention syntax is rewritten
Long posts auto-split into a native X thread

Set up Facebook → X cross-posting

Sign in to Ferryman with your X account. This is how Ferryman authenticates you — you can still set Facebook as your origin platform afterwards.
Go to Settings and connect your Facebook account. This is the platform you'll post on natively.
Set Facebook as your origin platform and check X as a target. Toggle cross-posting on, and Ferryman will sync new Facebook posts to X within a few minutes.

Edge cases worth knowing

Skip a specific post: include #noferry anywhere in your Facebook post and Ferryman won't sync it to X.
Replies and quote posts: off by default. You can enable them in Settings if you want your Facebook conversations to appear on X too.
Threads on Facebook: Facebook threads are reconstructed as native X threads.
Editing or deleting: Ferryman doesn't propagate edits or deletions automatically. Each platform keeps its own copy once posted.
Scheduling: Use Ferryman's planner to schedule a post and Ferryman publishes to Facebook and X at the same time.

Manual cross-posting vs. Ferryman

Task	Manual	Ferryman
Cross-post a new Facebook post	Copy text, re-upload images, rewrite mentions	Automatic, within minutes
Handle character-limit differences	Rewrite or split by hand	Long posts auto-split into a native X thread
Preserve alt text on images	Retype every time	Added where supported
Skip specific posts	Remember to not cross-post	Add #noferry and you're done

Frequently asked questions

How long does it take for a Facebook post to appear on X?

Ferryman checks for new Facebook posts every few minutes and syncs them to X as they arrive. Most cross-posts go live on X within five minutes of the original Facebook post.

What happens if my Facebook post is too long for X?

Facebook allows up to 63,206 characters per post, while X caps each post at 280. When a Facebook post is too long for X, Ferryman automatically splits it into a native X thread that reads naturally.

Are images and videos preserved when cross-posting from Facebook to X?

Yes. Images attached to your Facebook post are uploaded to X automatically, up to X's limit of 4 per post. X caps video length at 140 seconds, so longer videos may not be cross-posted to X.

Can I cross-post one Facebook post but skip another?

Yes. Include #noferry anywhere in a Facebook post and Ferryman will skip syncing it to X (and any other connected platforms).

Does Ferryman cross-post my Facebook replies and quote posts?

By default, only original posts are cross-posted. You can opt in to syncing replies, quote posts, or reposts from your Ferryman settings.

Is cross-posting from Facebook to X free?

Ferryman has a free tier that covers cross-posting between Facebook and X. Paid plans unlock higher post volume, video cross-posting, and additional features like scheduling.

Related cross-post guides

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