How to Cross-Post from LinkedIn to Facebook Automatically
Post natively on LinkedIn and Ferryman automatically syncs every new post to Facebook — no copy-paste, no workflow change. Set up in under two minutes.
Why cross-post from LinkedIn to Facebook
LinkedIn and Facebook reach genuinely different audiences. LinkedIn is professional and B2B audience — founders, operators, engineers, recruiters, and decision-makers. Facebook, by contrast, is the broadest reach of any social platform — Pages put your content in front of a general, multi-generational audience.
Page posts surface in followers' feeds and are discoverable via shares. Strong for link distribution and community building. If you're already putting in the effort to write good posts on LinkedIn, there's no reason that work shouldn't reach a Facebook audience too — except that maintaining two presences manually is exhausting and easy to abandon. That's the problem Ferryman exists to solve.
Key differences between LinkedIn and Facebook
Cross-posting isn't just a copy-paste. The two platforms have different limits and conventions, and Ferryman handles each difference so you don't have to think about it.
| Capability | ||
|---|---|---|
| Character limit | 3,000 | 63,206 |
| Images per post | 9 | 30 |
| Alt text on images | Yes | No |
| Video support | Up to 10:00 | Up to 10:00 |
| Native threading | No | No |
Facebook's 63,206-character limit gives you 60206 more characters than LinkedIn's 3000. Posts that fit on LinkedIn always fit on Facebook.
What gets synced
- Original posts (replies and quote posts are off by default and can be enabled)
- Images up to 30 per post, with alt text added where supported
- Videos up to 600-second length on Facebook (Creator plan)
- Links — Ferryman preserves URLs and link cards where Facebook supports them
- Hashtags and mentions are preserved as-is; platform-specific mention syntax is rewritten
- Posts fit Facebook's 63206-character limit without splitting
Set up LinkedIn → Facebook cross-posting
- Sign in to Ferryman with your X account. This is how Ferryman authenticates you — you can still set LinkedIn as your origin platform afterwards.
- Go to Settings and connect your LinkedIn account. This is the platform you'll post on natively.
- Connect your Facebook account in Settings. See the Facebook integration guide for the exact steps.
- Set LinkedIn as your origin platform and check Facebook as a target. Toggle cross-posting on, and Ferryman will sync new LinkedIn posts to Facebook within a few minutes.
Edge cases worth knowing
- Skip a specific post: include
#noferryanywhere in your LinkedIn post and Ferryman won't sync it to Facebook. - Replies and quote posts: off by default. You can enable them in Settings if you want your LinkedIn conversations to appear on Facebook too.
- Threads on LinkedIn: Facebook doesn't have native threading, so Ferryman joins thread parts into a single longer post where it fits.
- Editing or deleting: Ferryman doesn't propagate edits or deletions automatically. Each platform keeps its own copy once posted.
- Scheduling: Use Ferryman's planner to schedule a post and Ferryman publishes to LinkedIn and Facebook at the same time.
Manual cross-posting vs. Ferryman
| Task | Manual | Ferryman |
|---|---|---|
| Cross-post a new LinkedIn post | Copy text, re-upload images, rewrite mentions | Automatic, within minutes |
| Handle character-limit differences | Rewrite or split by hand | Posts fit Facebook's 63206-character limit without splitting |
| Preserve alt text on images | Retype every time | Added where supported |
| Skip specific posts | Remember to not cross-post | Add #noferry and you're done |
Frequently asked questions
How long does it take for a LinkedIn post to appear on Facebook?
Ferryman checks for new LinkedIn posts every few minutes and syncs them to Facebook as they arrive. Most cross-posts go live on Facebook within five minutes of the original LinkedIn post.
What happens if my LinkedIn post is too long for Facebook?
Facebook's 63,206-character limit gives you 60206 more characters than LinkedIn's 3000. Posts that fit on LinkedIn always fit on Facebook.
Are images and videos preserved when cross-posting from LinkedIn to Facebook?
Yes. Images attached to your LinkedIn post are uploaded to Facebook automatically, up to Facebook's limit of 30 per post. Videos are preserved when both platforms support them (Creator plan).
Can I cross-post one LinkedIn post but skip another?
Yes. Include #noferry anywhere in a LinkedIn post and Ferryman will skip syncing it to Facebook (and any other connected platforms).
Does Ferryman cross-post my LinkedIn replies and quote posts?
By default, only original posts are cross-posted. You can opt in to syncing replies, quote posts, or reposts from your Ferryman settings.
Is cross-posting from LinkedIn to Facebook free?
Ferryman has a free tier that covers cross-posting between LinkedIn and Facebook. Paid plans unlock higher post volume, video cross-posting, and additional features like scheduling.
Related cross-post guides
- Facebook → LinkedInCross-post from Facebook to LinkedIn automatically
- LinkedIn → XCross-post from LinkedIn to X automatically
- LinkedIn → BlueskyCross-post from LinkedIn to Bluesky automatically
- LinkedIn → ThreadsCross-post from LinkedIn to Threads automatically
- LinkedIn → MastodonCross-post from LinkedIn to Mastodon automatically
- X → FacebookCross-post from X to Facebook automatically